Frauducate | Notion

Project name	Frauducate
Short Project Description	Frauducate is a web-based mobile-oriented digital learning platform aimed at preventing international students from being taken advantage of during their studies.

It serves to:

Help students to learn how to spot digital fraud through bite-sized pieces of information and examples
Help reinforce this knowledge with fun interactive quizzes
Help put newfound knowledge to practical use through an interaction with our specialized fraud chatbot, interactively guessing after a conversation if he's trying to help or fraud. | | Time Length and Team | Created for the Hack South West Hackathon - 24 Hours - Team of 5 | | Awards | Hack South West Honorable Mention | | GitHub Repository | Hack-Southwest-Hackathon/hackahton (github.com) | | Live Demo (Prototype) | https://www.figma.com/proto/wKuQl4zdzXesaabIR2OCgm/Frauducate?page-id=0%3A1&type=design&node-id=5-895&viewport=115%2C12%2C0.12&t=xw85ZihlmUfhqmQZ-1&scaling=scale-down&starting-point-node-id=5%3A895&mode=design | | Slide Deck | https://www.canva.com/design/DAF9EaT-XKI/3gcLDvJTsMeSCG2lYRSQKw/edit?utm_content=DAF9EaT-XKI&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton | | Brand Identity | We have decided to go with a sleek modern design for the website, with a simple and user-friendly interface.

In details, we used Figma to create the logo and overall look & feel of the website/application. All the Content, including text, files, animations and images are copyright free for commercial use. The design takes inspiration from a market analysis of learning apps. We studied how those engage users with a positive and colorful UI/UX, trying to mimic this direction but adding our own brand identity. Our logo is designed as an svg, allowing for it to be used on any size and colors, easily downloadable due to it being light and always having perfect resolution. The other images also use SVGs. From a color point of view, we used a palette generator to have an harmonic set comprising of strong visual feedback, helping accessibility and engagement. For instance, the green / red mechanism for feedback delivery, or the chatbot interface.

To transfer the design to code, we used a plugin directly embed on VS Code while mantaining a constant communication channel between the Design and Development team. | | Market Analysis | We performed a market analysis that resulted in slides studying the evolution of the fraud market. As displayed by the adjacent pictures, it is unfortunately a growing and expanding market. But at Frauducation we can help mitigate that! Slides: https://www.canva.com/design/DAF9GUgcBoQ/Ov3FabN5baoc2FGt72Cw6Q/edit?utm_content=DAF9GUgcBoQ&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton | | Target Market | Our plans is to first target international students, then move on to students in general and at a later stage provide several modules targeting other populations exposed to fraud.

Our first initial user persona is: Occupation: International Student Age: 18 to 25 Country of Origin: Outside of the UK, especially if outside of Europe Engagement: Short attention span due to social medias, need to engage them with colors and quick moving content. Technological Abilities: Highly used to technology and online learning | | Business Model | To deliver our product to market, we plan to enter it via University Collaboration. While students are our target market, we do not expect them to pay for this service. However, our service being invaluable for universities, we can ask for compensation yearly by offering our services for free to each cohort. This would be a member based pricing, meaning that universities would pay a small price for each student they want to be able to access the program. | | Official Event Link | 💻 Hack South West (excs.uk) |

Live Demo (Prototype)

Slide Deck

Market Analysis